Designers are often asked to define their aesthetic, pigeonholing decades of ever-evolving work into phrases like “Warm Contemporary” and “Coastal Luxe”. We’ve often described our work as “crafted modern” – a clean-lined, meticulously detailed, modern aesthetic that is transformed by materials, finishes and furnishings that reveal the hand of the maker, artisan or craftsman.
But a one-style-fits-all-clients approach gives more weight to a cookie cutter look than a project’s unique set of considerations – namely client personality and preference, site, landscape and local community, and its unique purpose. Workshop/APD founding principals Matt Berman and Andrew Kotchen have spent the last twenty years honing a signature approach to design that emphasizes user experience over “signature style”.
