A Holistic Brand Experience

From concept to completion, brand identity is top of mind. The Workshop/APD team works to create a cohesive, immersive experience in projects of all types and scales, which can be translated to outward-facing branding and materials for development and hospitality projects, or deployed to support our clients and real estate colleagues in marketing properties for sale. Working hand-in hand with the our designers and architects, an in-house marketing and graphics team applies decades of expertise to best-in-class brand concepts, print and digital assets.
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WP3 Web Ready

3110 Washington Road

West Palm Beach

For a South Florida development client, Workshop/APD designed a stunning waterfront home in West Palm Beach. To drive interest and capture sophisticated buyers' attention in a competitive market, our design and marketing teams collaborated on the creation of a brand identity for the home, as well as a suite of materials including a custom sales and marketing brochure and signage in keeping with the home's high-end aesthetic.

ABC Web Ready


Albany, The Bahamas

For a ultra-luxe development project in the Bahamas, Workshop/APD envisioned a comprehensive lifestyle brand, building upon its dynamic design for the waterfront residential building with a branding package that included naming, visual identity and logo, as well as a 150-page custom marketing brochure.

FIT Web Ready

FIT Master Planning + Design Guide

For FitOps, a non-profit organization dedicated to preventing veteran suicide and providing former military with new careers in health and wellness, Workshop/APD oversaw the master planning and design of a massive campus - The University of Health and Performance - outside of Bentonville, Arkansas. We worked with the FitOps team translate its brand into a unique identity for the campus, its structures and programs, also working to create a brand presentation that engages recruits, instructors and program supporters.