For Straight Wharf Fish, an elevated Nantucket Clam Shack descended from one of the island’s most storied restaurants, Workshop/APD was tasked with developing a comprehensive visual identity that speaks to the original Straight Wharf brand but stands on its own as a casual new destination for exceptional dining. We worked with the Straight Wharf Fish team on a brand identity that is the keystone of every visual element, from fonts and logos to uniforms, menus, merchandise and a digital experience.
A Holistic Brand Experience
From concept to completion, brand identity is top of mind. The Workshop/APD team works to create a cohesive, immersive experience in projects of all types and scales, which can be translated to outward-facing branding and materials for development and hospitality projects, or deployed to support our clients and real estate colleagues in marketing properties for sale. Working hand-in hand with our designers and architects, an in-house marketing and graphics team applies decades of expertise to best-in-class brand concepts, print and digital assets.
3110 Washington Road
West Palm Beach
For a South Florida development client, Workshop/APD designed a stunning waterfront home in West Palm Beach. To drive interest and capture sophisticated buyers' attention in a competitive market, our design and marketing teams collaborated on the creation of a brand identity for the home, as well as a suite of materials including a custom sales and marketing brochure and signage in keeping with the home's high-end aesthetic.
Woodbox Inn
For a new boutique hotel on a storied Nantucket site, Workshop/APD drew inspiration from the island’s windswept shores, seafaring history, and an imagined creative muse to communicate timeless hospitality and creative inspiration. A comprehensive brand package included visual assets, branded amenities, merchandise, stationery, and more.
Elan
Albany, The Bahamas
For a ultra-luxe development project in the Bahamas, Workshop/APD envisioned a comprehensive lifestyle brand, building upon its dynamic design for the waterfront residential building with a branding package that included naming, visual identity and logo, as well as a 150-page custom marketing brochure.
Sand Hill
A streamlined, architectural logo package takes a spectacular modern beach home to new heights. The graphic monogram is deployed on a range of amenities from towels to water bottles, delighting guests.
FIT Master Planning + Design Guide
For FitOps, a non-profit organization dedicated to preventing veteran suicide and providing former military with new careers in health and wellness, Workshop/APD oversaw the master planning and design of a massive campus - The University of Health and Performance - outside of Bentonville, Arkansas. We worked with the FitOps team translate its brand into a unique identity for the campus, its structures and programs, also working to create a brand presentation that engages recruits, instructors and program supporters.