Abbot Mill
Since joining Workshop/APD in 2013, David McEachin has been instrumental in the evolution of its brand and creative vision. Today, he serves as both steward and gatekeeper for all visual assets and photography, working across marketing, business development, branding, internal communications, and more. From its earliest work in residential branding for private residences, David has grown Workshop/APD’s branding practice to include comprehensive packages – and thoughtful implementation – for development, hospitality, and product clients. As part of the firm’s vertically integrated approach, he frequently collaborates with Workshop/APD’s architects and designers as part of a holistic process to express the design vision at every scale. As the firm grows, David continues to cultivate a sense of community within the team – as a longtime employee, he has a deep understanding of its values and history and a passion for bridging past, present and future with his colleagues. With vast knowledge of the Workshop/APD archive, and oversight of new asset development, David displays a commitment to 360-degree storytelling through photography, video, web and digital, branding and more. A keen follower of architecture, design, and development in and out of the office, David’s encyclopedic industry knowledge makes him a vital member of the team. A Troy, Michigan native, David holds a BFA in advertising art direction from Columbia College in Chicago.
