As a Marketing Coordinator at Workshop/APD, Pamela Lahoz brings a research-driven, creatively grounded approach to telling the firm’s stories. A lifelong New Yorker raised in Manhattan, Pamela’s interest in creativity traces back to childhood when, in a home video, she declared she wanted to be an artist “because I like to color.” She studied business and fashion at New York College of Technology, where a textile course sparked a lasting curiosity about sustainability and the value of sourcing with intention – principles she carries into her work today. Prior to joining Workshop/APD, Pamela gained PR experience in a top NYC firm, supporting efforts across multiple brands and managing fast-paced press logistics and sample trafficking. Outside the office, she channels her creativity into passion projects—from concept campaign work to building an interactive “Virtual Girl” website—along with scrapbooking, thrifting, and long walks in Central Park.
