Times Square Hotel

The concept for the New Motto Times Square – a towering Hilton property in the heart of New York City – is 1920s meets 2020s. The design honors the area’s Deco roots, theatrical history, and hustle and bustle, though Workshop/APD was determined to create a restful space for guests to escape Times Square’s unprecedented sensory overload. The result is a peaceful oasis that offers visitors unprecedented access to the city’s busiest intersection, with abundant comforts and conveniences from expansive lobby lounge and dining spaces to chic, modular guestrooms.