La Charrette x Workshop Collection

Set within a classic Parisian café during Paris Déco Off, the Workshop Collection x La Charrette pop-up used branding as the primary tool to transform an existing space into a distinct and immersive identity. Drawing from the rituals of café culture, the graphic language reinterpreted menus, signage, and printed matter to create a cohesive visual system that framed the collection. These branded elements layered the space with clarity and intention, turning a familiar setting into a curated environment that felt both authentic and entirely reimagined, introducing Workshop Collection through a lens that was social, tactile, and visually driven.